Welcome to a refined universe, where pastel tones delicately caress your skin. On the Ivy Aïa planet, we drink from sources with ingredients and compositions that respect the environment. You’ll find yourself in a meadow where allergens don’t exist, where animals are cruelty-free and where recycling is widespread. The promise? Not to compromise with your beauty routine.
Between simplicity and accessibility
In 2017, the Danish brand was born with an ambition beyond the borders. After having developed in its Finnish, Swedish, Norwegian and Dutch neighbours, it has been established in France since 2019 within the Normal shop franchise, whose concept also comes from Denmark. Quality and simplicity are not its only credos, but Ivy Aïa adds accessibility to its arguments. Being within the reach of all budgets is a promise to which the brand faithfully responds by offering serums and creams for less than 8€.
Target product ranges
To charm its most discerning consumers, Ivy Aïa adds the ultimate argument: inclusiveness. Each skin type has its own skincare guide available on its website. Dry, sensitive, normal, oily and mature skins are all well represented, from specific cleansers to serums, creams and weekly treatments. And as if that wasn’t enough, the brand doesn’t leave men out in the cold with a special range for them. The future of Ivy Aïa looks bright in France.
The editor’s selection :
Miss Pineapple’s beauty bag
There was no lack of desire to raid all the product shelves. This test selection is for those who are looking to tone their complexion and fill up on moisturizing agents to prevent skin slackening.
Face Serum Collagen, Vitamin C and Hyaluronic Acid
This elixir has a combination of vitamin C boost and hyaluronic acid regeneration. To be used on clean skin before day cream, it firms, revitalises and moisturizes the skin.
Price: 7,20€.
Face Serum Vitamin C , Kiwi with Sodium Ascirbyl Phosphate 3% extract
Even the greasiest of complexions need not worry! This anti-free radical serum stimulates collagen production.
Price: 7,20€.
Face Cream Anti-âge
This anti-wrinkle cocktail with hyaluronic acid, vitamin E and seaweed extract helps prevent the effects of time. Moisturizing and tightening effect guaranteed!
Price: 8€.
