Ajmal Perfumes continues its international conquest by shaking up the rules of perfumery
Ajmal Perfumes, an icon of oriental perfumery for over 70 years, is now expanding internationally. Renowned for its exceptional mastery of oud wood, the house is captivating audiences far beyond its regions of origin. Europe, the United States, and China: interest in its distinctive creations and artistic approach to fragrance continues to grow.
Long associated with oriental excellence, Ajmal now clearly asserts a balance between heritage and modernity. This vision is led by Abdulla Ajmal, CEO of the group, who fully embraces this evolution: Ajmal has become a global fragrance house, capable of exploring far more than oud and of creating scents designed for an international audience.
The shift goes global
A symbol of this creative shift, The Untold Stories represents the house’s most personal expression. Imagined by five international perfumers, this collection reads like a series of olfactory confidences. Each fragrance tells a story, an emotion, a moment suspended in time.
Another major highlight is the international rollout of Oud Marquis, previewed in the United States. This line illustrates the meeting of French perfumery elegance and oriental expertise, blending contemporary, sophisticated luxury.
Evolving does not mean changing: oud for essence
Already present in more than 60 countries with over 350 points of sale, the house also stands out for a rare asset: the cultivation of its own oud wood, made possible through a patented process in the Assam region of India. This complete control over the raw material ensures authenticity and traceability, core values championed by Ajmal.
Balancing tradition and creativity, Ajmal Perfumes is more than ever a brand to watch closely on the global fragrance scene.
