In the land of organic and eco-labels, high standards are the norm. In Denmark, these certifications are religious. It is therefore obvious that every new cosmetic brand must prove itself with rigor. PUCA tries to fulfill these standards with a clear statement. The verdict?
A simple credo
Pure and Care: This is how the brand humbly calls itself to pledge allegiance to this spirit of transparency. An effective name to sell products whose solid foundations are based on simplicity and efficiency.
During this journey, the observation is clear. The wide range of creams, serums and other masks or utensils honours all skin and hair types in search of pampering without leaving any type behind and without denying their composition. An honest section on the origin of all ingredients is dedicated to the brand’s website. The official language of this cosmetic country intends to take an accent of… Truth, with a capital T.
The brand claims to be produced from plant extracts and essential oils. PUCA focuses its marketing language on naturalness, but fully accepts its small defects. It admits that it is not vegan as some of the ingredients contain honey or snail slime. It also admits to using the controversial endocrine disruptor phenoxyethanol to preserve its formulas. These are certainly areas for improvement, but they are not hidden behind a green washing campaign. This is a second ally of trust and transparency.
Luxury within everyone’s reach
Ruining its users is not part of the aspirations of the brand, which wants to be accessible while claiming to be luxurious. A new hybrid concept?
Offering a maximum of quality for a minimum of money is possible at PUCA. The brand therefore pays particular attention to the ingredients that make up their products in order to obtain an optimal result that is scientifically proven. In order to make itself affordable, PUCA has set up low-cost franchises such as Normal, which has just arrived in France.
Miss Pineapple’s beauty bag
It’s time to take action. In the Miss Pineapple beauty bag you will find a few tested and approved skincare finds from the non-exhaustive list of products offered by the brand.
For a boosted epidermis
- Serum Peeling 2% BHA
For a radiant, even complexion, this serum, based on vitamin BHA (Beta Hydroxy Acid), known for its particular effectiveness on acne-prone skin, is a chemical exfoliant that helps eliminate dead skin. Its oily substance allows it to penetrate deeper into the pores and dissolve the bacteria mixed with sebum that often cause the appearance of acne.
Price: 7,20€.
- Oil cocktail serum
For those who don’t know how to make an effective cocktail, this one is already pre-designed. Containing Vitamin B3 (in the niacinamide category), it is an excellent remedy for dull skin. It helps to reduce pore size, regulate sebum and improve the texture of even the most sensitive skin), B5, C and E, whose properties are energizing. This blend will even out the complexion and boost collagen production.
Price: 7,20€.
- Serum Collagen
A real caress for the epidermis, this serum will preserve the skin’s elasticity, reduce wrinkles and fine lines and balance the skin’s hydration.
Price: 7,20€. A 5ml version for the undecideds is also available for the modest sum of 3,50€.
For an invigorated look
- Retinol Vitamin A Eye Cream
This invigorating cocktail of Vitamin A and Retinol is ideal for dark circles, preventing the signs of aging. Retinol being particularly known to accelerate your skin’s cell renewal, smooth out irregularities and small fine lines but also improve skin texture and fight bacterial acne.
Price: 8€.
- Hydrogel eye mask lacto collagen
At the slightest sign of fatigue, you need a good mask full of lacto collagen to improve skin elasticity and soften the skin.
Price: 2,50€.
