Faithfull The Brand: the dress code for female adventurers

Set up: Close your eyes. Imagine a setting made of diapered sand, on the edge of white and gold, tickled by a sun that delicately tans your skin. A melody with an electro/house beat pampers the hollow of your ear while your taste buds quiver at the contact of an intoxicating Aperol Spritz. On this Edenic beach, you proudly wear your floral bikini.

20h. The bell tolls for sunbathing. In no time at all, you slip on your light dress, whose tones echo the cleverly chosen patterns of your two-piece, to meet Giorgio, the handsome Italian with whom you are to enjoy a delicious dinner. With the world of Faithfull The Brand perfectly described, we can move on to the story.

A call to travel and romance

2012: Sarah-Jane Abrahams and Helle Them-Enger launch a brand with a simple code. The spirit of the adventurer in the vibrant theme of travel, comfortable pieces that we imagine ourselves wearing in a context of escape far from any urban constraint and a romantic touch in reference to a delicate feminine universe. For Sarah-Jane, the ultimate goal is: “to be beautiful and comfortable in your clothes at the same time”.

Based in Indonesia, more precisely in Bali, they choose this land of heart where they met to imagine their collection and launch, which Helle confirms: “it was the natural and ideal place to start this business”.

Flowery patterns defining identity

It’s obvious that a field of flowers is more relaxing than an urban vision where life is fast-paced. So the idea of floral prints is a shrewd strategy. Faithfull The Brand aims to be a zen brand where all sources of stress are banished. Through its airy dresses that delicately embrace the figure and its swimming costumes adapted to all body types, it is the image of a woman freed from all constraints that emerges. A woman ready to travel the globe without any constraints.

The promise to create an eco-friendly universe

The brand, which has grown and blossomed over the years, has prided itself on the same rigor for the past 8 years. A Manichean vision reigns unchallenged in the minds of the designers. Setting up in Bali is thus an opportunity to propagate a notable charity by promoting local and eco-responsible production. Home made is advocated. For them, the method of production is at the centre of their concerns. Well-being is a priority for them. Creating a human connection with each employee responds to an ethic that logically echoes the very essence of their ideas. An authenticity to be applauded.

Swimwear selection 2020 

This flowery trend is just right for this summer. Here is a short selection for lounging on the beach or by the pool.