Fella Swim: between simplicity and quintessence

Fella Swim was born from the bold and creative minds of two designers: Rosie Iffla and Christine Tang. The genesis is as simple as the brand’s credo. It’s the story of two friends who live in Sydney, who love each other, who love fashion and who would love to create a brand in their own image.

Christine had already created a clothing brand, Rosie wanted to launch herself into this universe. These sunny girls logically turned to swimwear, adapted to an Australian target, in the coastal movement. Their no-frills models are in pastel, pure white and sober, refined black. 

The ambition to go global

But they see beyond the borders. They are expanding to Bali, a land of their hearts, where they are developing a business that makes you dream. So we embark on a journey to Indonesia. Above all designers, these resourceful and creative women launched the Fella Villas, superb homes located in the tourist region of Canggu. It’s even worth a look. The decoration and spaces are airy, simple, sophisticated, in the image of the swimwear brand and the spirit that lies in the Fella concept. Very nice consistency.

Celebrities as precious engine oil

Talent and perseverance pay off. It’s only logical that Fella Swim is being hailed by celebrities who are rushing to take their orders: Rosie Huntington Whiteley, Victoria’s Secret model Devon Windsor, Emily Ratajkowski, Kim Kardashian and Jeanne Damas. After moving from Syndey to Bali, why leave?