Rihanna gets a young Barbadian designer’s brand off the ground

The trust and admiration of her fanbase is unwavering. Over the years, Rihanna has gained an unshakeable respect. After the music industry, the conquest has spread to the fashion industry and then to cosmetics. At every appearance, every outfit is deciphered and adopted. Throwback: associating her image and style with Puma, the singer was able to boost sales of the sportswear brand, which at the time was losing significant growth. The sock flip-flop had become trendy and glamorous.

Recipe for success: a pinch of nerve and a good handful of patriotism

Shanice Taylor‘s case is a miracle. That was seven months ago. At a time when unemployment was raging, confinement was destroying all profitable prospects and her 3 mouths to feed were putting her on the spot, Shanice started making crocheted swimwear to pass the time.

Rihanna’s best friend Melissa Forde. She relies on the help of a local neighbourhood, as is customary on small islands. She then offered to give the singer one of her creations.

A swimwear collection suddenly expanded to include summer dresses

Astonishment. Rihanna accepts immediately. The hit girl has always agreed to showcase her island home’s craftsmanship. Grateful, Shanice decided to make an extra dress as a gift for the star’s upcoming birthday. On 11 May 2021, Rihanna posted a message wearing this dress. Ironically, the original purpose was to promote her own Fenty Beauty products. The public and the media decided otherwise and fell in love with her summery outfit instead.

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Vogue British’s coronation

A trend-setter, Rihanna’s post was relayed by Vogue British magazine in a glowing article. Shanice’s brand benefits from international coverage, coupled with unexpected prestige. The choice was almost political, as Rihanna had always proudly claimed her origins without missing an opportunity to pledge allegiance to Barbados. Shanice’s dress thus becomes a patriotic symbol. Shanice’s fairytale storytelling makes you believe in your dreams.